The Board of Directors of GreenBlue today announced the appointment of Nina Goodrich as executive director of the organization. Goodrich will also continue in her current role as program director for GreenBlue’s flagship project, the Sustainable Packaging Coalition (SPC).

“We are thrilled that Nina is taking on this role, and we look forward to the benefits that her innovative thinking will bring to all of our programs,” said Guy Gleysteen, GreenBlue board chair, and senior vice president at Time Inc.

Goodrich’s expertise lies in sustainability, innovation, and organizational development. She was previously program director for PAC NEXT in Toronto, an initiative of The Packaging Association that strives towards a “world without packaging waste.” Goodrich also founded consultancy ‘Sustainnovation Solutions’ to inspire industry to understand the business opportunity that sustainability offers and the role it can play in re-inventing competitive corporate strategy.

“I see this as a great opportunity to work towards the GreenBlue vision of making products more sustainable,” said Goodrich. “GreenBlue and the SPC have a shared vision to develop the sustainability strategies and tools that can mobilize industry to embed sustainable thinking into their product development processes.”